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Top 10 Must Read E-Commerce Books

August 30, 2013 CK Wong Category : , , ,

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We have read a number of e-commerce related books over the years and we would like to share with you our best picks so far, ranging from entrepreneurship, building company culture, marketing, web usability to taking a closer look at e-commerce giants.

Hopefully this will be useful for you especially if you are new to e-commerce. Feel free to share your best reads in the comment area, we would like to hear from you!


Delivering Happiness by Tony Hsieh

This is without doubt the best of the best, and got the majority votes by our Facebook fans too! The visionary CEO of Zappos shares his philosophy of achieving e-commerce success and the culture he is trying to build on his company.


One Click: Jeff Bezos and the Rise of by Richard L. Brandt

There isn't any comprehensive book on Amazon and Jeff Bezos so this is the closest one we think. This gives you good insights on Jeff Bezos as a business man and stories on Amazon's growth especially on the early days.


Groupon's Biggest Deal Ever by Frank Sennett

We didn't have much expectation before reading this but it turned out to be a good read! Not only you get to follow Groupon's growth but Samwer brothers played an important role in Groupon's global expansion and improvements on operation efficiency .


Marketplace 3.0: Rewriting the Rules of Borderless Business by Hiroshi Mikitani

There are a number of e-commerce books from the west so this is the rare one from the east. Learn how Mikitani transforms his company from Japan-only to a global business, with Englishnization as part of his bold moves to realize his globalization pursuit.


The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson

This is an all-time-classic which talks about the economics of abundance. Chris Anderson's "98 percent rule" presents how the Internet has created an opportunity of endless choices and unlimited demand, which is limited by shelf space in traditional retail.


Sam Walton: Made In America by Sam Walton

If you are into retail regardless of online or offline, how can you miss the book by Sam Walton, the founder of the largest retailer in the world - Wal-Mart? It is a great story about entrepreneurship, hard work and risk-taking.


Anyone Can Do It: Building Coffee Republic from Our Kitchen Table by Sahar Hashemi

Sam Walton is one in a billion kind of entrepreneur so on the contrary, this book is about the story of two ordinary people, from writing the business plan, raising money, opening first store to taking Coffee Republic public.


The New Rules of Marketing and PR by David Meerman Scott

Your e-commerce business will not thrive without digital marketing so this should be one of your bibles. Its step-by-step action plans on how to leverage digital media to reach the buyers are very practical and actionable.


Inbound Marketing by Dharmesh Shah, Brian Halligan

Another super marketing book on how to get found by Google, blogs and social media, rather than traditional outbound marketing methods like advertising, direct mail, email blasts and so on. Following their blog is a must!


Don't Make Me Think: A Common Sense Approach to Web Usability by Steve Krug

Not knowing web usability is suicidal if you are running an online business, and this is an all-time-classic book which is very easy to read. This will make you think more on why people leaves your website without placing orders.

On top of these books, there are a couple of Chinese books on Jack Ma's Alibaba which is very inspiring, for example this. Just try to avoid those English books on Alibaba.

A special shout-out too to our friend Carol Fung who has just launched her book Guide to Online Retailing. This book is written based on local context and recommended to those who want to start an online business in Malaysia.

Disclaimer: Book links above are affiliate links but mainly due to the convenience of generating product image and links using Amazon Associates


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