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12 facts you might not know about mobile in Malaysia

September 03, 2014 CK Wong Category : , , , , , , ,

#1. Mobile penetration in Malaysia is higher than Indonesia, United States and world's average

However according to UBS research, Malaysia only rank #4 in Southeast Asia in terms of mobile penetration, behind Singapore, Vietnam and guess what, Cambodia!

Malaysia mobile penetration

#2. 77% of mobile subscriptions in Malaysia are pre-paid

The remaining of 23% of mobile subscriptions are post-paid. 43% of mobile subscriptions are 3G connections.

Malaysia mobile contract type

#3. Smartphone penetration in Malaysia is now 51%

Statistics earlier this year indicate 35% smartphone penetration but now, every 1 in 2 adults in Malaysia are smartphone users according to Google's study.

Malaysia smartphone penetration

#4. 42% smartphone users have made a purchase via their phone

Prior to the purchase, 91% smartphone users are using their phone to research products.

Malaysia smartphone usage

#5. Smartphone is most used in the middle of the research phase

Google has provided a further breakdown on how smartphone is being used, with 77% used in the middle of the research phase, compared to the beginning (41%) and immediately before purchase (16%).

Using smartphone as primary shopping companion

#6. 74% play games on their phone

The casual gaming segment has certainly boosted by Facebook and recently LINE, with popular games like LINE POP, LINE PLAY, LINE Rangers, Disney Tsum Tsum etc.

74% play games on their phone

#7. 35% access the Internet only via a smartphone

This group of people is what we call the pure "mobile only" group who are using only mobile rather than PC or tablet to access the Internet.

35% access Internet using mobile only

#8. Smartphone is most used at home, compared to at work and on the go

96% use their smartphone at home, 83% at work and 72% on the go.

Smartphone usage at home, work, on the go

#9. Smartphone is most used together with music

Since smartphone is mostly used at home, it is not surprising that smartphone is frequently used while watching TV (43%), just behind listening to music (57%) and using Internet (56%).

Multi-tasking with smartphone

#10. 13 million Malaysians are actively using mobile to access social media

That also means that 44% of the population are active social media users on mobile.

Malaysia mobile stats

#11. More Malaysians are accessing Facebook via mobile

More than 8.7 million (out of 10 million) Malaysians are accessing Facebook via mobile on daily basis, while it is more than 14 million (out of 15 million) on monthly basis.

Most Malaysians use mobile to access Facebook

#12. There are more than 10 million LINE users in Malaysia

LINE has announced in April 2014 of reaching 10 million users in Malaysia, establishing itself as the top 3 mobile messaging app here with WhatsApp and WeChat.

10 million LINE users in Malaysia

What's next? You might also be interested in mobile-related articles below:
The state of mobile commerce in Malaysia
LINE Shopping launched for e-commerce business in Malaysia
Understanding mobile users, m-commerce, m-payment in Malaysia

Data sources:
• 6 Statistics About Malaysian Smartphone Users That You Need To Know by Google
• 2014 Asia Pacific Digital Overview by We Are Social
Mobile Malaysia: Ahead of the Pack by On Device Research


What say you?