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7 tips of highly effective web banner

January 07, 2015 CK Wong Category : , , , , , , , ,


What makes an effective web banner?

We have stumbled upon an article of Smart M on the importance of advertisement banner design.

The content above is Taiwanese (or Chinese text) oriented so here an English version with local flavour is created by Silver Mouse.

According to display benchmark by DoubleClick, the average media CTR in Malaysia is only 0.05% as compared to the world's average of 0.10%.

If you are running banner advertising via display network, Facebook, affiliate network or on your own website, boosting CTR (click-through rate) is a must before we even talk about conversions.

The most decisive element of CTR is how well you capture the users' attention via the creative banners, and eventually click on them.

Let's go straight to the point as visuals below worth a thousand words, or click here for full infographic.


Choose appropriate color & font


Choose appropriate color & font

Don't annoy the users with color or font that is difficult to read.


Bold text draws attention


Bold text draws attention

There is limited space on web banner, so use it wisely to deliver your key message.


Clear, attention-grabbing copy & images


Clear, attention-grabbing copy & images

Users have limited time span so expect them to scan, not read your web banner.


The call-to-action


The call-to-action

Tell users what to do, by including a button or click-magnet in the web banner.


Keep it simple


Keep it simple

Less is more, simplicity is beauty, keep it short and sweet.


Limited time / quantity


Limited time / quantity

On top of call-to-action, urge users with "hunger marketing" tactics.


People face attract eyeballs


People face attract eyeballs

You can do an A/B test on this, banner with people face usually gets higher CTR.



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