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The A to Z of e-commerce in Malaysia

February 05, 2015 CK Wong Category : , , , , , , , , , , ,

New to e-commerce in Malaysia? This is the A to Z guide to understand important e-commerce keywords in Malaysia at a glance.

A to Z: eCommerce in Malaysia

A for AirAsia

It can't be more fitting to have AirAsia leading the list as the online booking site is the key driver behind first real e-commerce penetration in Malaysia since 2001.

B for Blogshop

Blogshop is an unique phenomenon that only happens in Malaysia and Singapore whereas sellers (most of them amateur) use blog to sell their products.

C for Cash on Delivery

Cash On Delivery (COD) despite its operational challenge for merchants, is quite popular in this part of the world as the payment / delivery method.

D for Duriana

Duriana is one of the symbolic mobile C2C marketplaces here alongside with Carousell. Duriana was based in Malaysia with a very local durian logo even though none of the founding team is Malaysian.

E for Ensogo

There is no longer LivingSocial, MyDeal, Dealmates in case you are not aware, all of them have been consolidated to Ensogo now.

F for F-Commerce

Similar to the blogshop, Facebook and forum are also popular channels that facilitates buy and sell activities in Malaysia, hence "F-Commerce".

G for Groupon

After AirAsia, Groupon led more than 100 group buying or deal sites (most of them no longer exist now) in the second major e-commerce uptake in Malaysia.

H for Hermo

Hermo is a good example on how e-commerce start-ups can build their strength focusing on a specific vertical, in this case beauty.

I for Instagram

If only Instagram enables link or facilitates transaction we would have "I-Commerce" nevertheless this is a huge media especially for fashion sellers.

J for Jack Ma

It didn't happen to Jeff Bezos but Jack Ma is glorified and idolized here by Chinese media and businessmen recently hence many aiming to be the Malaysian's Jack Ma.

K for Korean-backed ventures

Not only Americans, Germans, Japanese are here but Koreans are getting active in this market lately with Astro - GS Home and Celcom - SK Planet adding to the existing list consist of Qoo10.

L for Lelong, Lazada

The "double L" are currently the marketplace leaders in Malaysia with the local kingpin Lelong confronting big-money backing ventures spearheaded by Lazada.

M for Mudah

Prior to Lazada and gang, Mudah (technically an online classified site) invested big marketing dollars shooting itself up to one of the most visited websites in Malaysia.

N for Nuffnang

Nuffnang being the leading blog advertising company here did venture into e-commerce under the brand of Jipaban but it is no longer in operation now.

O for Online to Offline

Online to Offline (O2O) is becoming a buzzword here, in fact Groupon is enabling O2O since a couple of years back. Recently, we have seen an increase usage of LINE as a media to drive O2O campaigns.

P for PM Culture

P can be easily assigned to other keywords like Poslaju but this has to be reserved for PM (private messaging). PM culture is a norm in Malaysia where users tend to PM the sellers, asking questions like "pm best price" or just simply "pm" expecting sellers to reply and serve them personally.

Q for Qoo10

Q is a non-competitive alphabet so this is none other than Qoo10. Qoo10 here is not as successful as its Singapore counterpart but remains in the challenger group to the double L and perhaps soon the fellow countrymen.

R for Retail

Malaysians are still frequenting shopping malls but brick & mortars are generally facing challenge in retail sales therefore many of them are going online.

S for Smartphone

Google says 1 in 2 Malaysian adults are smartphone users, and 35% access the Internet only via smartphone, what does it tell you? Rather than "we should also think of mobile", why not having "mobile-first" mentality?

T for Tesco Online Shopping

In 2013, Tesco launched its Malaysia online shopping site with serious commitments (marketing, operation, fulfillment), perhaps the boldest one among the big name retailers here, backed by its know-how in UK and other countries.

U for UniFi

Forget about the monopoly, we wouldn't be able to shop online hassle-free (*cough*) without the broadband service provider, right?

V for Video

Malaysians are big consumer of video and content. TV is no longer enough to satisfy Malaysians' appetite for content, which they can simultaneously engage with other digital activities like social media, online shopping etc. via smartphone or tablet.

W for Wei Kwok Seing

There is Jeff in United States, Jack in China, but who is the equivalent figure in Malaysia? The answer (at least for us) is Wei, the co-founder of

X for Xiaomi

Smartphone penetration, mobile Internet penetration, or even e-commerce growth is contributed by affordable Chinese smartphone brands like Xiaomi.

Y for Yellow Pages

Do you still remember yellow pages? This has been murdered by the Internet and even the "yellow pages" Google search volume is diminishing.

Z for Zilzar

We would have picked Zalora here but everyone knows about it here. How about Zilzar, the Islamic answer to Amazon? Its CEO predicted that within two to three months the site will have more halal suppliers than Alibaba.


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