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How to create Facebook multi-product ads?

March 11, 2015 CK Wong Category : , , , ,

Facebook has recently launched multi-product ads, which is useful for e-commerce websites and online merchants.

You might have seen this already in your news feed and this is how Facebook multi-product ads appear on desktop:

Facebook multi-product ads on desktop

In short, instead of just one creative, you are able to include up to five creatives in one ad unit. This is how it will look like in mobile:

Facebook multi-product ads on mobile

Creating multi-product ads is not as straight-forward as the usual Facebook ads, as this is not available in the standard Ads Manager. Therefore, we are going to explain how to create Facebook multi-product ads in a step-by-step guide, read on!

Step 1: Go to Power Editor

You need to first go to Facebook Power Editor, refer this guide if you are not sure how to do it.

Step 1: Go to Power Editor

Then, go to "Ads" as highlighted above, click on "Create Ad +" button.

Step 2: Create Ad in Power Editor

Pop-up like below will be shown, it is recommended that you create a new campaign for multi-product ads. You can select either "Clicks to Website" or "Website Conversion" as your objective.

Step 2: Create Ad in Power Editor

Furnish the rest of the details for Ad Set and Ad, then click "Create" button.

Step 3: Select FB Page & Mutiple Images Ad

Ad unit will be created like below, remember to select the Facebook Page associated with this ad, otherwise the multiple images ad section will not be shown.

Step 3: Select FB Page & Mutiple Images Ad

Next, select "Multiple images and links in one ad" as highlighted above.

Note: There are chances that you might not see the section above, so you just have to wait until this is being rolled out in your ad account.

Step 4: Enter up to 5 URL, Text, Image

Enter the "Text" description as your main ad copy, then you can navigate around the "Images and Links" numbered as 1, 2, 3... to create multiple product ads. You can click on the "+" button to create more than 3 product ads.

Step 4: Enter up to 5 URL, Text, Image

Enter URL, Headline, Description and select Image for each product ad. Besides multiple product, you can do this creatively by creating multiple categories, promotions, or even create a story via multiple images and links.

Step 5: Preview Multi-Product Ads

You are done now, just preview your multi-product ads in the section highlighted below.

Step 5: Preview Multi-Product Ads

Go through all the images and links carefully, you can also check how it looks like in Mobile News Feed and others.

Voila, you are done! Now, compare this with your standard ads and evaluate whether Impressions, CTR, Conversions etc. improve with multi-product ads.

Read also: What is the average CTR, CPC, CPM of Facebook ads?


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