#MYCYBERSALE 2015 results in infographic
For those who are new to #MYCYBERSALE, this is the second year MDeC is organizing the nationwide cyber sale to uplift the e-commerce industry in Malaysia.
If you missed out the #MYCYBERSALE 2015 Appreciation Day held recently, don't worry as we present the key performance indicators here via infographic. Do check out the event photos by the Official Wefiegrapher a.k.a Ezali too.
You can also jump straight the the full infographic which we have published at our Pinterest account.
#MYCYBERSALE 2015 Targets & Objectives
Comparing to last year, the main target of #MYCYBERSALE 2015 is to achieve RM100 million Gross Merchandise Value (GMV a.k.a. Revenue), double of year 2014's target.
New targets this year including to achieve RM50 million GMV for SMEs, and 2,500 foreign buyers.
Who are the participating eTailers?
A total of 29 participating sites are e-marketplaces, ranging from small to big in sizes. Within the e-marketplaces, there are collectively ~6,000 merchants from individual sellers, SMEs to bigger brands.
Majority of the participating sites are SMEs, via their own online stores.
There are 40% increase in terms of participating eTailers, from 280 in year 2014 to 393 in year 2015.
#MYCYBERSALE 2015 Overall Results
It is great to witness that #MYCYBERSALE 2015 has surpassed the total GMV target by 18%, achieving RM117.13 million in the 5 days event.
Top categories in #MYCYBERSALE 2015 by GMV is contributed by Multi-Category (note: e-marketplaces which cover various categories), followed by Travel & Leisure, Fashion, Electronics and Health & Beauty.
Of course, categories like Travel & Leisure and Electronics generate higher Average Order Volume (AOV) hence it is good to look at the top categories by order count.
In this perspective, the top 5 categories by order # are Multi-Category, Fashion, Kids & Baby, Travel & Lesiure, and Health & Beauty.
Chart above demonstrates the key categories performance vs year 2014, and there is a 78% increase in terms of total GMV in year 2015.
#MYCYBERSALE 2015 is being held in total 5 days compared to 3 days in year 2014, so it is fair to breakdown to daily average as per illustrated in the chart below.
Despite the current economic outlook and market sentiments, #MYCYBERSALE 2015 is still doing 7% better compared to last year in GMV (daily average).
Fast growing categories Year-over-Year are Multi-Category (+95%), Fashion (+92%) and Health & Beauty (+50%).
#MYCYBERSALE 2015 Regional Campaign
This year is the first time #MYCYBERSALE reaching out to neighbouring countries, primarily focusing on Indonesia, Singapore and Brunei, mainly due to lower barrier of logistics and languages plus Southeast Asia is a growing market with active online buyers.
#MYCYBERSALE 2015 is reporting 4,881 foreign buyers in total, surpassing the 2,500 target by 95%.
Top visiting countries in terms of traffic to #MYCYBERSALE website is Indonesia (18%), followed by Singapore (3%) and Brunei (1%).
In fact, a total of 27% website visits are from foreign countries.
However, only 1.6% of GMV is generated from foreign countries as per reported by participating sites.
We have observed over the #MYCYBERSALE campaign as many eTailers are not ready for cross-border e-commerce, mainly in the areas of localizing the language, currency, payment methods accepted and fulfillment to overseas.
#MYCYBERSALE 2015 Focus on SME
One of the key objectives of #MYCYBERSALE is to boost SME participation, readiness and performance in e-commerce.
#MYCYBERSALE 2015 has reported RM61 million GMV from SMEs, doubling last year and surpassing the initial target by 22%.
If we breakdown the total GMV, 52% of GMV is generated by SMEs, including those who are selling via e-marketplaces, or with their own online store.
However, only 0.5% of GMV by SME is generated from foreign countries, again demonstrating the lack of cross-border e-commerce readiness for most local merchants.
In terms of residing states of participating SMEs, more than half are from Selangor (53%), followed by Kuala Lumpur (26%) and Penang (10%).
#MYCYBERSALE Website Analysis
Chart above demonstrates device used on visits to #MYCYBERSALE website. More than half (58%) of website traffic are coming from mobile!
Do take note that this breakdown is skewed to mobile as 15% of total traffic to #MYCYBERSALE is generated by LINE campaigns, but still this shows again mobile visits is growing by day.
Above are selected testimonials by participating merchants, who feedback on the boost of traffic and sales. Some are already looking forward to #MYCYBERSALE next year!
A big kudos to MDeC and the organizing team on making this event a successful one, which will only be good for participating merchants and businesses, and for the growth of e-commerce industry in Malaysia
Check out the full infographic here.