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Top 10 online shopping sites in Malaysia

Let's examine closer who are the leaders in each category, starting from Multi-Category, which carry various categories. We will compile the top 10 sites on another 4 categories in our upcoming articles, so don't miss out by subscribing to our email newsletter!

Which are the top 10 online shopping sites in Malaysia? Here we focus on e-commerce sites which sell physical products, so online ticketing sites (like airlines, travel, cinema) are excluded from this list.

Following are our key methodologies in shortlisting the top 10 sites:
• Online shopping sites with focus on Malaysia (global sites excluded)
• Online shopping sites which facilitate payment online (classified excluded)
• Ranked by visits to the website using SimilarWeb (updated as of Nov 2016)


#1. Lazada.com.my


Lazada.com.my

Visits: 24,000,000
Time on Site: 07:29
Page Views: 7.02
Bounce Rate: 45.36%


#2. 11street.my


11street.my

Visits: 6,900,000
Time on Site: 5:32
Page Views: 5.68
Bounce Rate: 48.54%


#3. Lelong.com.my


Lelong.com.my

Visits: 5,800,000
Time on Site: 06:40
Page Views: 6.12
Bounce Rate: 36.72%


#4. Zalora.com.my


Zalora.com.my

Visits: 1,800,000
Time on Site: 07:27
Page Views: 8.15
Bounce Rate: 35.08%

Read also: 17 facts you might not know about Zalora Malaysia


#5. Gemfive.com


Gemfive.com

Visits: 1,600,000
Time on Site: 03:13
Page Views: 3.13
Bounce Rate: 62.86%


#6. Groupon.my


Groupon.my

Visits: 1,400,000
Time on Site: 05:54
Page Views: 5.58
Bounce Rate: 39.23%


#7. Shopee.com.my


Shopee.com.my

Visits: 1,200,000
Time on Site: 10:30
Page Views: 10.45
Bounce Rate: 25.65%


#8. eBay.com.my


eBay.com.my

Visits: 1,100,000
Time on Site: 06:56
Page Views: 7.37
Bounce Rate: 31.11%


#9. Qoo10.my


Qoo10.my

Visits: 980,000
Time on Site: 04:46
Page Views: 4.64
Bounce Rate: 47.28%


#10. Hermo.my


Hermo.my

Visits: 957,000
Time on Site: 8:11
Page Views: 5.54
Bounce Rate: 36.14%


Lazada is pulling away from the rest


Lazada has more than 3 times traffic than its closest competitor, 11street, who has just overtook Lelong for the #2 rank.

Surprisingly, we have recorded that the local eBay site doubles its traffic from 2015 to 2016. Most of the top e-commerce websites have increased their traffic over the year.

Missing out from the original 2015 list are Rakuten and Ensogo, who have both ceased their operation here. Gemfive is the new entrance here who shoots up to the #5 rank but it seems that its traffic quality is quite poor if we refer to its time on site, page views and bounce rate.

Another new site on the list is Shoppe at #7, which by contrast enjoys much higher quality of visiting traffic.

Read also: Top 10 marketplaces to sell online in Malaysia

COMMENTS

 
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eCommerceMILO: Top 10 online shopping sites in Malaysia
Top 10 online shopping sites in Malaysia
Let's examine closer who are the leaders in each category, starting from Multi-Category, which carry various categories. We will compile the top 10 sites on another 4 categories in our upcoming articles, so don't miss out by subscribing to our email newsletter!
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