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8 facts on mobile commerce growth in Malaysia

April 06, 2016 CK Wong Category : , , , , ,


Mobile and e-commerce is a buzzword nowadays not only in Malaysia but also many parts of the world.

We have done quite a couple of articles on mobile commerce earlier but let's find out the latest growth trends in terms of user behaviour and m-commerce in Malaysia.


71% adults in Malaysia own smartphone


Digital device ownership in Malaysia
Source: We Are Social, 2016

Google-TNS reported 51% back in year 2014 (refer this) and the smartphone penetration among adult population in Malaysia continue to grow to 71% as reported in early year 2016.


18M Malaysians are active mobile Internet users


Internet use in Malaysia (total and mobile)
Source: We Are Social, 2016

There are 20.6M active Internet users in Malaysia, and a whopping 18.0M of them are also active mobile Internet users. In the same Google-TNS report (2014), 35% connected Malaysians access the Internet only via smartphone.


Mobile has overtook desktop in Malaysia in 2016


Web visits platform comparison in 2016
Source: StatCounter, 2016

According to StatCounter, visits to website in Malaysia via mobile has just overtook desktop in early year 2016. If you refer back to our report back in year 2013, mobile was only 20%!


16M Malaysians are using social media via mobile


Social media use in Malaysia
Source: We Are Social, 2016

The major contribution behind the growth of mobile Internet usage and m-commerce is definitely social media, where as there are 16M users active social media via mobile (out of the total 18M active mobile users).

Read also: 12 facts you might not know about mobile in Malaysia


47% use of mobile to shop online in Malaysia


Devices used most frequently for online shopping
Source: Nielsen Global Survey of E-commerce, 2014

Although PCs still dominate but the use of mobile to shop online has grown to 47% in Malaysia, above global average of 44% and below Asia-Pacific average of 52%. Interesting to note that The Philippines (62%), Indonesia (61%), Vietnam (58%) and Thailand (58%) rank in the top 10 markets globally.


Mobile shopping in Malaysia grow 20% in 2 years


MasterCard mobile shopping survey
Source: MasterCard Mobile Shopping Survey, 2015

According to MasterCard, Malaysia recorded a significant growth of over 20% in mobile shopping growth (% of respondents who have made a purchase via smartphone) from 25.4% in 2012 to 45.6% in 2014. In terms of growth rate in the span of 2 years, Malaysia is ranked third in Asia Pacific behind Taiwan and India.


Lazada, 11street, Shopee are top 3 Apple apps


Top shopping mobile app Malaysia (iOS)
Source: SimilarWeb as of 28 March 2016, check here for latest ranking

Mobile application is also the battlefield of mobile commerce here as we see the marketplaces like Lazada, 11street and Shopee dominate the shopping app ranking (in terms of install) in Apple App Store.


Mudah, Lazada, 11street are top 3 Andoid apps


Top shopping mobile app Malaysia (Android)
Source: SimilarWeb as of 28 March 2016, check here for latest ranking

On another hand, the chart-toppers of Google Play Store like Mudah, Lazada and 11street registered at least 1 million local installs respectively. You can refer to top 10 mobile app for shopping in Malaysia for full ranking and install stats.

Read also: Understanding mobile users, m-commerce, m-payment in Malaysia

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