We have recently attended IESE, Indonesia E-Commerce Summit and Expo 2016, an official event organized by the The Indonesian E-commerce Association (idEA). It was one of the biggest ever e-commerce expo in Indonesia, and probably Southeast Asia.
Did you miss out? No worry, our photos journey here will take you a quick walk down the lane on what were going on there.
#1. Education and Human Resources
• Lack of access to funding and financing schemes.
• Burdensome tax / fiscal compliance requirement (VAT, CIT, customs, etc).
• High logistic costs due to inefficiency and infrastructure related challenges.
#5. Communication Infrastructure
• Under-developed communication and connectivity infrastructures, offering only limited backbone and bandwidth capacities (speed, network, inter-connectivity and security)
#6. Consumer Protection
• Low consumer trust on e-commerce business and lack of regulations to protect the industry players.
#7. Cyber Security
• Lack of customer awareness about cyber security and crimes.
• Lack of merchant participating on applying prudence, security and integration of Informtion technology systems; and securing control over the Electronic Transaction activities.
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Liky Sutikno from INACHAM (Indonesia Chamber of Commerce in China), promoting china as one of the cross-border market for Indonesia entrepreneurs. His sharing was quite detailed and insightful.
William, an e-commerce superstar in Indonesia, is inspired by Jack Ma and he has an ambition to build Tokopedia into Taobao version of Indonesia. In view of online shoppers are only 2% of Indonesia population, and online sales percentage as of total retail sales is below 1%, the opportunity is gigantic.
He was sharing the 2 campaigns Tokopedia is running now for both merchants and consumers:
• Ciptakan Peluang (which means creating opportunities. This is to recruit merchants)
• Sudah Cek Tokopedia Belum? (which means have you checked out Tokopedia? This is to recruit buyers from the 1st and 2nd tier cities)
Sudah Cek Tokopedia Belum? - a billboard on a cross-over bridge in Jakarta City.
Andy Sjarif, co-founder of Nurbaya Initiative, he talked about the Indonesia's e-commerce irony! In my opinion, he's probably one of the most engaged, energetic and entertaining speaker in IESE.
Nadia Tan, Head of Facebook SMB Southeast Asia. Did you notice the background photo of her slide? Facebook Chief was accompanying Indonesia Chief checking out products by Indonesia SMB. Definitely one of the best presentation photos. There are already 241 Million people on Facebook in SEA, and Facebook has just recently setup an office in Malaysia too!
Triawan Munaf, Head of Indonesian Agency for Creative Economy, he mentioned e-commerce is an ultra fast vehicle for creative works to become a global play.
See the hexagon box above? It is called the CV ROOM! This is where they get young graduates to record a 2 to 3 minutes live CV and pitch themselves to the e-commerce companies on why they should hire them!
Hadi Wenas, CEO of Mataharimall (by Indonesia's conglomerate - The Lippo Group), mentions that fraud protection is required for merchants too, not just for the consumers. He is another superstar in the show, quite a number of people taking a wefie with him.
He also shares his journey building Go-Jek, it is like building something without knowing where you are heading as it changes every 6 months. The hardest thing he found thus far is managing the inter-connectivity of 3 parties for Go-Food, he need to deal with customers, restaurant owners and drivers. How to make all the 3 parties happy and grow in a scalable way is SUPER HARD!