Top online payment methods in Malaysia & APAC

Thanks to The Global E‑Commerce Payments Guide, published by Adyen (the international payment services provider) in 2015, we now have a good picture on what are the top online payment methods not only in Malaysia, but also selected countries of Asia Pacific and the rest of the world.

If you are an e-commerce business expanding or venturing into a new country, local online payment behaviour is definitely one of the important checklist for your market research.

Thanks to The Global E‑Commerce Payments Guide, published by Adyen (the international payment services provider) in 2015, we now have a good picture on what are the top online payment methods not only in Malaysia, but also selected countries of Asia Pacific and the rest of the world.

Here, we summarize the popular online payment methods in Malaysia and also some countries of Asia Pacific.

Malaysia

1. Online Banking: 42%
2. Visa: 34%
3. MasterCard: 18%
4. PayPal: 6%

Read also: Which online payment methods are popular in Malaysia? (2013)

Australia

1. Visa: 36%
2. MasterCard: 35%
3. American Express: 14%
4. PayPal: 13%
5. POLi: 2%

China

1. Alipay: 48%
2. Tenpay: 19%
3. Other: 18%
4. UnionPay: 14%
5. International cards: 1%

Hong Kong

1. Visa: 57%
2. MasterCard: 21%
3. PayPal: 12%
4. American Express: 5%
5. China UnionPay: 5%

India

1. Visa: 41%
2. MasterCard: 25%
3. Online banking: 25%
4. Other (RuPay, ITZ and more): 6%
5. American Express: 3%

Indonesia

1. Online banking: 39%
2. Other: 28%
3. Visa: 17%
4. MasterCard: 9%
5. E-Wallets: 5%
6. Direct Debit: 1%
7. Carrier Billing: 1%

Read also: Get a feel on how e-commerce is buzzing in Indonesia

Japan

1. Visa: 50%
2. MasterCard: 20%
3. Konbini: 17%
4. JCB: 9%
5. Other (Amex, Carrier Billing, Pay-easy, online banking): 4%

The Philippines

1. MasterCard: 43%
2. Visa: 27%
3. E-Wallets: 17%
4. Online Banking: 7%
5. PrePaid: 3%
6. Carrier Billing: 3%

South Korea

1. Visa: 45%
2. MasterCard: 25%
3. Bank Transfer: 15%
4. Other (Amex, Diners, Samsung, Hyundai, BC Card): 10%
5. Carrier Billing: 5%

Taiwan

1. Visa: 54%
2. MasterCard: 25%
3. ATM: 14%
4. JCB: 4%
5. PrePaid: 2%
6. Online Banking: 1%

Read also: 13 must-read lessons by Taiwan's #1 eCommerce Guru

Thailand

1. Visa: 52%
2. MasterCard: 29%
3. 123 (Over-the-counter payment method): 15%
4. Online eBanking: 4%

Conclusion

Credit card (Visa, MasterCard etc,) dominates in all APAC countries above except only China and Indonesia. Even though online banking is leading in Malaysia, but Visa and MasterCard combined with 52% is bigger share than online banking (42%).

Online banking has significant share only in Malaysia, Indonesia and India, while China being China, is being dominated by Alipay. PayPal on another hand, appear only in the top lists of Australia, Hong Kong and Malaysia.

Read also: 10 things you should know before starting your eCommerce venture in Southeast Asia