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E-Commerce History & Milestones in Malaysia

May 20, 2013 CK Wong Category : , ,

To start the first post in ecommerce.milo, it couldn't have been more appropriate to start with the development and milestones of e-commerce in Malaysia.

By referring to the milestones chart below, e-commerce seems to be only started to blossom in Malaysia since year 2011. It is also the year in which more foreign e-commerce related companies started venturing into local market.

E-Commerce history & milestones in Malaysia

In summary, there were 2 major milestones in terms of consumers uptake or market competitiveness:
- Post 2001: Now everyone can fly!
- Post 2011: Coupon madness.
- Post 2013: What will happen?

Read the following for all the significant events, do drop us a note if there is anything important missing.

The incorporation of Lelong, arguably the biggest local e-commerce company to date.

The launch of AirAsia online ticketing site, many start buying budget air tickets online.

eBay launches service in Malaysia -

Mobile88 launches iPay88, Malaysia's no.1 online payment provider to date.

Lelong launches its B2C shopping mall - Superbuy.
PayPal starts supporting Ringgit Malaysia and withdrawal to local banks.

AirAsia launches its megastore - a B2C shopping mall.
Pos Malaysia launches its B2C shopping mall - PostMe.

Groupon enters Malaysia by acquiring Groupsmore.
Gmarket enters Malaysia, quietly launching a local site. acquired by South Korea's #1 group buying site - Ticket Monster.
Malaysia first ever E-Commerce Fair organized by
Yamato introduces Ta-Q-Bin service in Malaysia, offering COD and chilled delivery.
PayPal officially opens global operations center in Malaysia.
Newegg (US "largest Internet retailer after Amazon") enters Malaysia.

Rocket Internet launches its Zappos-wannabe fashion site in Malaysia - Zalora. is being officially rebranded to LivingSocial Malaysia.
Gmarket Malaysia is being officially rebranded to
Rocket Internet launches its Amazon clone in Malaysia - Lazada.
The launch of MOLPay, offering cash payment via 7-11s.
Rakuten launches its B2B2C online shopping mall in Malaysia.

New regulations to protect online shoppers to be implemented from July 1.
Tesco online shopping launched, with next day delivery and COD.
Maybank launches Maybank2u Pay targetting blogshops.
Mobile messaging apps: Groupon, Zalora on KakaoTalk, Rakuten on LINE.
Shopify enters Southeast Asia including Malaysia with SingTel.
Lazada launches Marketplace business in Malaysia.
PayPal increases fee, and extends Seller Protection to APAC.
Cyber Monday, Black Friday campaigns heated up in Malaysia.
LINE Shopping launched in Malaysia.

Read top Malaysia e-commerce news in year 2014


What say you?