Get early access to 10 untold Malaysian stories: Unboxing eCommerce Entrepreneurs

Top & Popular E-Commerce Sites in Malaysia

July 11, 2013 CK Wong Category : , , , , ,

Which are the top, or the most popular e-commerce sites in Malaysia?

Here, we are compiling the rankings by segment or the nature of the e-commerce business. Our methodology is pretty straight forward, retrieving the data from Alexa's top 500 sites in Malaysia (on 1 July 2013). However, some popular names are missing from the top 500 so we are including them here as well.

Do take note that some notable names such as Parkson Online, Trosworld, Bubucaca. PostMe, AirAsiaMegastore etc. are missing from this compilation as their Alexa rankings are marginally below their competitors in respective segment. However, some of the sites above might continue to grow and we shall observe them again in the near future.

Before we start, you might want to read our post earlier on e-commerce history & milestones in Malaysia.

Let's get started with a visual first, followed by the rankings & tables.

Top & Popular E-Commerce Sites in Malaysia
Top & Popular E-Commerce Sites in Malaysia (click to enlarge)

Online Classified

  Alexa #     Brand  

Alright, online classified is NOT an e-commerce site contrary to popular belief here, whereas an e-commerce site needs to at least facilitate online payment. Nevertheless, it compliments the e-commerce ecosystem and perhaps the heavyweight might venture into EC business in the future, who knows?

International Sites

  Alexa #     EC Site / Brand  
8 Amazon
36 Taobao
39 eBay
63 Alibaba
403 Etsy

International sites here means merchants, operation, fulfillment are mainly overseas. Amazon is officially the #1 e-commerce site in Malaysia, it is even more scarier (to local businesses) if they are able to provide free shipping to Malaysia. The same goes to Taobao whereas the impact has been seen in Taiwan already.

Online Marketplace

  Alexa #     EC Site / Brand  
90 eBay Malaysia
227 Qoo10
377 Youbeli
510 Rakuten

The list above consists of C2C, B2C, B2B2C marketplaces, with being the undisputed #1 local e-commerce site. Foreign companies like eBay, Qoo10, Rakuten have setup local site and operation in recent years.

Read also: Top 10 online marketplace in Malaysia

B2C / Specialty Store

  Alexa #     EC Site / Brand  
96 Lazada
113 Zalora
393 Superbuy
499 MobileMegaMall
615 ThePopLook
989 MPH Online
1300 ShaShinKi
1772 FashionValet

This is a crowded segment dominated by Rocket Internet's Lazada and Zalora. The popular e-commerce verticals here are consumer electronics and fashion.

Update: Lazada launched its marketplace model

Ticketing / Travel

  Alexa #     EC Site / Brand  
28 AirAsia
65 Agoda
107   Golden Screen Cinemas  
116 Malaysia Airlines
241 TGV Cinemas
398 AsiaRooms

The first wave of e-commerce uptake in Malaysia masterminded by AirAsia. "Everyone can fly" and people start paying online using credit card. Travel & movie ticketing is a big, big segment with huge online transactions going on.

Deal Sites

  Alexa #     EC Site / Brand  
184 MyDEAL
239 LivingSocial
339 Dealmates
489 MilkADeal

The second wave of e-commerce uptake (aka Groupon clones craze) in Malaysia led by Groupon, LivingSocial and gang, with probably more than 100 deal sites have gone into deadpool since then. Also, it will be debatable to include Dealmates in this segment as it is shifting to flash sales model.

Luxury Shopping

  Alexa #     EC Site / Brand  
417 MySale
1376 Reebonz
3834 Haute Avenue

Luxury shopping also known as exclusive shopping club spearheaded by Singapore's Reebonz, and since has been joined in the fold by other competitors.

Lifestyle Shopping

  Alexa #     EC Site / Brand  
2860 DSYR
4712 Kwerkee

A relative new segment in which most are inspired by Another Singapore-based site, HipVan is also venturing into Malaysia at the time of writing.

Online Grocery

  Alexa #     EC Site / Brand  
977   Tesco Online Shopping  
16825 Doorstep
18988 Presto

An used to be quiet segment has recently been revived by Tesco's launching of online shopping. The other players have to focus on their own niche such as B2B, imported goods etc.

Online Food Delivery

  Alexa #     EC Site / Brand  
3639 Foodpanda
12339   Room Service Deliveries  

We are not sure why but until today, pizza is still the first thing that came to mind when ordering food online, even with the existence of online food delivery aggregators above. Not surprisingly, Domino's Pizza (Alexa #: 718) and Pizza Hut Delivery (Alexa #: 2910) are both arguably more popular than the aggregators.

Penny Auction

  Alexa #     EC Site / Brand  
4117 Chika Pow Wow
5743 PennyAuction

This is a sensitive segment in which sometimes it is related to scam, albeit not all sites are scammers though. If you are not sure on how penny auction work, read this.

Note: Alexa # = Alexa rank in Malaysia (on 1 July 2013)

Who are behind those e-commerce sites?

Do you know that some of the sites are either founded by the same team, backed by the same company, or joint ventures with others? You can find out from the visual below who are behind those familiar brands and how they are related.

E-Commerce Companies in Malaysia
Who are behind the popular e-commerce sites? (click to enlarge)

Feel free to leave a comment below should you have any thoughts, or any notable names are missing from our compilation above.


What say you?