We are compiling the rankings by segment or the nature of the e-commerce business. Our methodology is pretty straight forward, retrieving the data from Alexa's top 500 sites in Malaysia (on 1 July 2013).
Which are the top, or the most popular e-commerce sites in Malaysia?
Here, we are compiling the rankings by segment or the nature of the e-commerce business. Our methodology is pretty straight forward, retrieving the data from Alexa's top 500 sites in Malaysia (on 1 July 2013). However, some popular names are missing from the top 500 so we are including them here as well.
Do take note that some notable names such as Parkson Online, Trosworld, Bubucaca. PostMe, AirAsiaMegastore etc. are missing from this compilation as their Alexa rankings are marginally below their competitors in respective segment. However, some of the sites above might continue to grow and we shall observe them again in the near future.
Before we start, you might want to read our post earlier on e-commerce history & milestones in Malaysia.
Let's get started with a visual first, followed by the rankings & tables.
Alright, online classified is NOT an e-commerce site contrary to popular belief here, whereas an e-commerce site needs to at least facilitate online payment. Nevertheless, it compliments the e-commerce ecosystem and perhaps the heavyweight Mudah.my might venture into EC business in the future, who knows?
International sites here means merchants, operation, fulfillment are mainly overseas. Amazon is officially the #1 e-commerce site in Malaysia, it is even more scarier (to local businesses) if they are able to provide free shipping to Malaysia. The same goes to Taobao whereas the impact has been seen in Taiwan already.
The list above consists of C2C, B2C, B2B2C marketplaces, with Lelong.my being the undisputed #1 local e-commerce site. Foreign companies like eBay, Qoo10, Rakuten have setup local site and operation in recent years.
This is a crowded segment dominated by Rocket Internet's Lazada and Zalora. The popular e-commerce verticals here are consumer electronics and fashion.
The first wave of e-commerce uptake in Malaysia masterminded by AirAsia. "Everyone can fly" and people start paying online using credit card. Travel & movie ticketing is a big, big segment with huge online transactions going on.
The second wave of e-commerce uptake (aka Groupon clones craze) in Malaysia led by Groupon, LivingSocial and gang, with probably more than 100 deal sites have gone into deadpool since then. Also, it will be debatable to include Dealmates in this segment as it is shifting to flash sales model.
Luxury shopping also known as exclusive shopping club spearheaded by Singapore's Reebonz, and since has been joined in the fold by other competitors.
A relative new segment in which most are inspired by Fab.com. Another Singapore-based site, HipVan is also venturing into Malaysia at the time of writing.
An used to be quiet segment has recently been revived by Tesco's launching of online shopping. The other players have to focus on their own niche such as B2B, imported goods etc.
We are not sure why but until today, pizza is still the first thing that came to mind when ordering food online, even with the existence of online food delivery aggregators above. Not surprisingly, Domino's Pizza (Alexa #: 718) and Pizza Hut Delivery (Alexa #: 2910) are both arguably more popular than the aggregators.
This is a sensitive segment in which sometimes it is related to scam, albeit not all sites are scammers though. If you are not sure on how penny auction work, read this.
Note: Alexa # = Alexa rank in Malaysia (on 1 July 2013)
Do you know that some of the sites are either founded by the same team, backed by the same company, or joint ventures with others? You can find out from the visual below who are behind those familiar brands and how they are related.
Feel free to leave a comment below should you have any thoughts, or any notable names are missing from our compilation above.
Here, we are compiling the rankings by segment or the nature of the e-commerce business. Our methodology is pretty straight forward, retrieving the data from Alexa's top 500 sites in Malaysia (on 1 July 2013). However, some popular names are missing from the top 500 so we are including them here as well.
Do take note that some notable names such as Parkson Online, Trosworld, Bubucaca. PostMe, AirAsiaMegastore etc. are missing from this compilation as their Alexa rankings are marginally below their competitors in respective segment. However, some of the sites above might continue to grow and we shall observe them again in the near future.
Before we start, you might want to read our post earlier on e-commerce history & milestones in Malaysia.
Let's get started with a visual first, followed by the rankings & tables.
 |
| Top & Popular E-Commerce Sites in Malaysia (click to enlarge) |
Online Classified
| Alexa # | Brand |
| 9 | Mudah.my |
| 251 | OLX.com.my |
Alright, online classified is NOT an e-commerce site contrary to popular belief here, whereas an e-commerce site needs to at least facilitate online payment. Nevertheless, it compliments the e-commerce ecosystem and perhaps the heavyweight Mudah.my might venture into EC business in the future, who knows?
International Sites
| Alexa # | EC Site / Brand |
| 8 | Amazon |
| 36 | Taobao |
| 39 | eBay |
| 63 | Alibaba |
| 160 | Tmall.com |
| 403 | Etsy |
International sites here means merchants, operation, fulfillment are mainly overseas. Amazon is officially the #1 e-commerce site in Malaysia, it is even more scarier (to local businesses) if they are able to provide free shipping to Malaysia. The same goes to Taobao whereas the impact has been seen in Taiwan already.
Online Marketplace
| Alexa # | EC Site / Brand |
| 16 | Lelong.my |
| 90 | eBay Malaysia |
| 227 | Qoo10 |
| 377 | Youbeli |
| 510 | Rakuten |
| 1407 | Easy.my |
The list above consists of C2C, B2C, B2B2C marketplaces, with Lelong.my being the undisputed #1 local e-commerce site. Foreign companies like eBay, Qoo10, Rakuten have setup local site and operation in recent years.
Read also: Top 10 online marketplace in Malaysia
B2C / Specialty Store
| Alexa # | EC Site / Brand |
| 96 | Lazada |
| 113 | Zalora |
| 205 | ipmart.com |
| 331 | Dell.com |
| 393 | Superbuy |
| 499 | MobileMegaMall |
| 615 | ThePopLook |
| 705 | HiShop.my |
| 989 | MPH Online |
| 1300 | ShaShinKi |
| 1772 | FashionValet |
This is a crowded segment dominated by Rocket Internet's Lazada and Zalora. The popular e-commerce verticals here are consumer electronics and fashion.
Update: Lazada launched its marketplace model
Ticketing / Travel
| Alexa # | EC Site / Brand |
| 28 | AirAsia |
| 65 | Agoda |
| 107 | Golden Screen Cinemas |
| 116 | Malaysia Airlines |
| 127 | Booking.com |
| 186 | Expedia.com.my |
| 241 | TGV Cinemas |
| 398 | AsiaRooms |
The first wave of e-commerce uptake in Malaysia masterminded by AirAsia. "Everyone can fly" and people start paying online using credit card. Travel & movie ticketing is a big, big segment with huge online transactions going on.
Deal Sites
| Alexa # | EC Site / Brand |
| 60 | Groupon.my |
| 184 | MyDEAL |
| 239 | LivingSocial |
| 339 | Dealmates |
| 406 | StreetDeal.my |
| 489 | MilkADeal |
The second wave of e-commerce uptake (aka Groupon clones craze) in Malaysia led by Groupon, LivingSocial and gang, with probably more than 100 deal sites have gone into deadpool since then. Also, it will be debatable to include Dealmates in this segment as it is shifting to flash sales model.
Luxury Shopping
| Alexa # | EC Site / Brand |
| 417 | MySale |
| 1376 | Reebonz |
| 3834 | Haute Avenue |
Luxury shopping also known as exclusive shopping club spearheaded by Singapore's Reebonz, and since has been joined in the fold by other competitors.
Lifestyle Shopping
| Alexa # | EC Site / Brand |
| 1453 | White.my |
| 2860 | DSYR |
| 4712 | Kwerkee |
A relative new segment in which most are inspired by Fab.com. Another Singapore-based site, HipVan is also venturing into Malaysia at the time of writing.
Online Grocery
| Alexa # | EC Site / Brand |
| 977 | Tesco Online Shopping |
| 16825 | Doorstep |
| 18988 | Presto |
An used to be quiet segment has recently been revived by Tesco's launching of online shopping. The other players have to focus on their own niche such as B2B, imported goods etc.
Online Food Delivery
| Alexa # | EC Site / Brand |
| 3639 | Foodpanda |
| 12339 | Room Service Deliveries |
We are not sure why but until today, pizza is still the first thing that came to mind when ordering food online, even with the existence of online food delivery aggregators above. Not surprisingly, Domino's Pizza (Alexa #: 718) and Pizza Hut Delivery (Alexa #: 2910) are both arguably more popular than the aggregators.
Penny Auction
| Alexa # | EC Site / Brand |
| 1221 | Sold.my |
| 4117 | Chika Pow Wow |
| 5743 | PennyAuction |
| 6634 | uBid.my |
This is a sensitive segment in which sometimes it is related to scam, albeit not all sites are scammers though. If you are not sure on how penny auction work, read this.
Note: Alexa # = Alexa rank in Malaysia (on 1 July 2013)
Who are behind those e-commerce sites?
Do you know that some of the sites are either founded by the same team, backed by the same company, or joint ventures with others? You can find out from the visual below who are behind those familiar brands and how they are related.
 |
| Who are behind the popular e-commerce sites? (click to enlarge) |
Feel free to leave a comment below should you have any thoughts, or any notable names are missing from our compilation above.
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